What is Churn Rate?

Modified on Tue, 19 Mar 2024 at 10:24 AM


When you have customers on recurring subscriptions, an important metric to analyze is the Churn Rate. The churn rate is the percentage rate at which customers stop subscribing to a service.


Churn rate = count of churned subscribers divided by the total number of subscriptions in a certain period of time.


Some features within Payments AI that can be used to help with churn are:


If you have any additional questions, please contact our Support Team by clicking the support widget in the bottom right corner of this page or email us at support@payments.ai.


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