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ClickFunnels Payment Plans - How it Works

Learn how to set up installment-based payment plans for new or existing products in ClickFunnels, including how to configure payment amounts, billing frequency, trial periods, and dunning rules to handle declined payments.

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Payment Plans allow your customers to pay in installments over time, instead of the full price up front. In this article, we will walk you through the process of setting up payment plans for your products in ClickFunnels.

Before Getting Started with Payment Plans

Using Payment Plans is not recommended for physical products. If you use this feature on a physical product and send the product before the item is fully paid for, you run the risk of losing a payment should the customer's card decline during the payment plan.

For digital products, Payment Plans act like subscriptions. To ensure proper management of declined payments, it is recommended to set up customized dunning rules within Payments AI so that the system can retry declined payments based on criteria you set, and also cancel access should the payment not be collectible over a period of time.

It is important to note that if no dunning rules are in place and a payment within an active payment plan declines, no automated actions will be taken, and you would have to manually re-try the payment or manually remove access to the product.

Setting Up a Payment Plan for New Products

From your ClickFunnels dashboard, navigate to the Products > All Products from the left-side menu:

Click Create, name your product, and enter a description, then move to the next screen where you will select Payment plan under Price type.

Enter the amount per payment, how often to charge the customer, and the total amount of payments.

If you want to offer a trial period, check that the Product has a trial box.

If the product has a trial, you can choose a free trial or a paid trial and send the trial length and price, if applicable.

Click Set Price to confirm or Set Later to decide later.

Payment Plan for Existing Products

From your ClickFunnels dashboard, navigate to the Products > All Products from the left-side menu and search for the product you want to set up the payment plan for.

Scroll down to the pricing section and click Add price:

Select the payment plan, then complete all required fields.


You can set a comparison at the amount if applicable. When your product is on sale, enter the original price here. The Compare at amount should be higher than the Amount per payment.

There are some additional settings you can configure, like a set-up fee and whether the customer can cancel, upgrade, or downgrade.

Lastly, toggle Visible to make your payment plan visible and click Save.


If you have any additional questions, please contact our Support Team by clicking the support widget in the bottom right corner of this page or email us at [email protected].

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