When you have customers on recurring subscriptions, an important metric to analyze is the Churn Rate. The churn rate is the percentage rate at which customers stop subscribing to a service.
Churn rate = count of churned subscribers divided by the total number of subscriptions in a certain period of time.
Some features within Payments AI that can be used to help with churn are:
If you have any additional questions, please contact our Support Team by clicking the blue support widget in the bottom right-hand corner of this page or email us at support@payments.ai.